Ron Sompels: Financial Statement Analysis for Dealership Department Managers Learn how dealers, GMs & their CPAs read the financial statement for your department. Knowing what they look for will better equip you for department improvement.
Most dealership department managers look at their store's financial statements as though they are written in a foreign language. That's because few of them have any training in how to read an income statement and the various analytical reports that support the statements. You can obtain a certain level of understanding of how this reporting works just by meeting with the dealer and GM, but often there is a lot more that you can learn that will help both you as the manager and the dealership as a whole. Ron Sompels is a CPA with Crowe Horwath LLP and will join us on January 26th for an in-depth look at dealership financial statements. His goal will be to provide you with a greater understanding of this report and how you can use the monthly data to improve your department's financial performance. If you are at all ambitious about your career and the advancement of your department, this is a "must attend" webinar.
(WFA4) Registration: $298 per connection
Presenter: Ron Sompels, CPA & Partner-in-Charge at Crowe Horwath LLP Retail Dealers
Don Miller: 7 Essentials for Buy-Here, Pay-Here Success How to create BHPH or LHPH Success in your Dealership or Group - Using Existing Facilities or Satellite lots
January 31st at 1pm Eastern and 10am Pacific
The BHPH concept is not new. In fact it has stood the test of time. And now more and more dealerships are seeing the wisdom of creating a BHPH business that either works out of their existing facilities or is housed in off-site locations nearby. Don Miller is a 24 year veteran consultant and trainer in this realm and will visit with us on January 31st to lay out a seven step plan for success in this market. DealersEdge Members rave about this plan and its effectiveness in providing a new and vibrant profit center.
(WFA5) Registration: $298 per connection
Presenter: Don Miller, Senior Consultant, Constellation Automotive Solutions
Glenn Pasch: Google Analytics 101 for Car Dealerships - Getting Started! How to use this remarkable tool to get detailed background info on your customers and their online path to your Website
February 9th at 1pm Eastern and 10am Pacific
Digital marketing for car dealers has grown and evolved over the past 5 years or so. Early on, dealers thought digital marketing was only about buying leads from online lead generators. But more and more auto dealers and their Internet sales staffs are getting more sophisticated in being able to drive customers to their own Websites and through their own sales funnels. A key to sharpening this skill to the next level is an understanding of how to access and use Google Analytics. On February 9th Glenn Pasch will provide an entry-level look at G.A.; showing you how to gain access and then extract very specific and usable data that will help you improve results.
(WFB2) Registration: $298 per connection
Presenter: Glenn Pasch, COO at PCG Digital Marketing
