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Expert vBlog:
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Webinars:
May 17th
 Cory Mosley: Business Development Centers - Industry Best Practices
What your competition does not know and how you can use these Best Practices to beat them in a competitive marketplace May 17th at 1pm Eastern and 10am Pacific
Getting customers to raise their hands and indicate some interest in your vehicles is just the first step. Today that step is typically initiated by the customer after they have investigated both your dealership and its inventory online. The challenge for dealers today is to advance that "contact" to a face-to-face appointment. That usually is where your Business Development Center comes into the picture. And while this approach is not new, some dealers still struggle to make it work to their full benefit. Cory Mosley offers a "new school" look at the Business Development Center including the best marketing practices in use today at the country's best dealerships and organizations. His new-school techniques will include word tracks, marketing techniques and daily actions that will result in incremental growth.
(WFE3) Registration: $298 per connection
Presenter: Cory Mosley
May 24th
 Rob Campbell: Fixed Operations Marketing - New Tools & Tactics
How to use the new tools of Guerilla Marketing for your Fixed Ops departments - A multi-pronged marketing approach to bring in more parts and service business May 24th at 1pm Eastern and 10am Pacific
All of those expired manufacturer and certified pre-owned warranties are opportunities for your dealership to bring in new faces. And your dealership doesn't have to spend big bucks using traditional media outlets like radio, newspaper and television either. A mix of traditional methods and alternative media is a great way to promote your service and parts business. Join dealership fixed operations expert Rob Campbell and DealersEdge for a special workshop on ways to rebuild your service and parts business without breaking the bank.
(WFE4) Registration: $298 per connection
Presenter: Rob Campbell of the Mironov Group
May 31st
 Mark DeLucia: Identifying the Hidden and Profit-Draining Costs of Your Parts Inventory
Most common performance measurements in the parts department to just too superficial. Learn the hidden costs so that you can improve inventory efficiency and department ROI. May 31st at 1pm Eastern and 10am Pacific
Dealers have their own money invested in their parts inventory. So it's no surprise that they pay special attention to parts department performance. Fill rates and obsolescence are important measurements. But there are some hidden costs in the parts department that are often overlooked. And these hidden costs can drive down your ROI, even when accounting profits look OK. Join DealersEdge and parts inventory expert Mark DeLucia for a special webinar on identifying those costs and, more importantly, ways that all car dealers can improve the all-important return on their own invested capital.
(WFE5) Registration: $298 per connection
Presenter: Mark DeLucia of Dealermine
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