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Celebrate customer birthday by winning more of their business
One of the basic customer relations tools used by dealership salespeople is the birthday card. It's just one more way to stay in touch with dealership customers. Why not do the same thing with your service customers. After all, service advisors already have access to the necessary information. It sounds simple, but remembering to send a card on someone's birthday can mean a lot. And we're not just talking about relatives or old friends.

Loyalty cards generate 500 new hike customer pay ROs 16% at Michigan dealership
Graff Chevrolet general manager Lisa Rechsteiner used service department loyalty programs for a few years earlier this decade, then stopped for a few months to reassess them. Her decision? "Go back with them, they work."

One more time: How to do a proper service walkaround
Tyler Robbins, president of Automotive Training International, has spent much of the last two years training service advisors in the proper way to conduct a vehicle walkaround.