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Articles & Archives Sales Success June 1, 2012
How to sell cars to women customers Car salespeople selling Model Ts didn't have to worry much about dealing with women. In those days, women were as welcome in showrooms about as much as they were in the local taverns.
But times have certainly changed. In most U.S. households these days, women are the power consumers, influencing 85% of all purchasing decisions. They hold the wallets.