A DealersEdge Case Study Webinar: Marketing & Selling to Today's Internet Used Car Shopper
With Steve Nickelsen - Nickelsen Partners & Chris Patton - Mike Patton Auto Family
Chris Patton of the Mike Patton Auto Family will join Steve Nickelsen for an in-depth discussion of how to focus on the needs and wants of today's Internet Used Car Shopper!
Specifically how to Market & Sell To this highly informed used car customer! This presentation will include a case study of how the Mike Patton Auto Family super-charged their used vehicle operations resulting in a stunning increase in volume and profits.
Steve will focus on the marketing and selling process; revealing how the Internet has changed these steps in the Used Car process in many dealerships - and how you too can capitalize on these changes!
If you do focus and cater to this growing - and some think dominant - segment of the market, then your used car business will flourish! Find out how Chris Patton has already reaped the benefits.
Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper
Hear from Auto Dealer Chris Patton as he recounts how his Used Vehicle business has exploded since adopting these strategies.
First you must realize that the world of yesterday with relatively uninformed used car shoppers is quickly fading into the history books. Those days soon will be gone forever.
Used vehicles are no longer unique, one-of-a-kind properties that can be priced and sold according to the dealer's rules.
To put it bluntly - You are no longer in charge! The Internet Car Shopper is now in command of the process. And if you want to do business with this growing segment of used car shoppers - it is best that you learn the new rules!
In this Webinar Steve Nickelsen and Chris Patton will be discussing how the Internet has changed the used vehicle marketing and selling process. You will learn specific and proven online marketing techniques. You will learn how the face-to-face selling process must be changed to increase your closing rates. And you will learn what specific information will help you establish true value for the vehicle.
The key metrics for Internet shoppers today - and how to maximize your leads from this growing share of your used vehicle marketing budget.
Why prospects click through to YOUR vehicle and what you can do maximize the number of "detailed page views" - How to create "Look-at-Me" online listings for your used inventory.
New ideas for on-lot display and merchandising of your pre-owned inventory.
The important elements of the selling process for the Internet-driven prospect.
The keys to improving your sales efficiency - in the showroom, on the Internet and through the incoming sales call.
A new sales process - The old "steps to the sale" are not working as well as they used to. Learn what the most efficient dealers have changed to increase closing rates.
Three specific processes that will bring back "no sales" for a second look.
The importance of "The Folder" - an information providing step that will reduce the gap between your asking price and the ultimate selling price.
What some dealers are doing with sales compensation to better fit into these new realities of marketing and selling used vehicles.
And much more!
Ordering Details: This 90+ minute Webinar presentation will cost you only $298 plus s&h!
You will receive this program on audio CD along with the handouts from Steve and Chris' presentation.
To order right now, just click the link below -- or call 800-321-5312 -- from outside the U.S. and Canada, call 609-879-4456 -- ask for Member Services.
IRON-CLAD GUARANTEE:
As always, DealersEdge programs are fully guaranteed. If you order this Webinar recording and on the off chance you are not fully satisfied - just let us know and you will receive a full and unconditional refund - No questions asked! But we are certain that you will be more than satisfied with this presentation.
