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Car Dealer Insider Aug 15, 2011
| - Read Your customers’ minds – How to predict the auto retailing market’s future with today’s data
We know that nearly all people who are in the market for a new or used vehicle these days start the process on the Internet. And they tend to start well before they actually contact a dealership. We also know that while they may do some general searches, they keep going back to the type of car they are REALLY interested in. With each click, search, and submission, these car shoppers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. Like footprints in the sand, these behavioral events leave behind digital footprints - data. This data, when collected, aggregated, and analyzed, provides important information regarding online purchasing behavior and activity. Wouldn't it be great if dealership managers knew in advance, perhaps months in advance, just which vehicles people were really interested in buying?
| - Trend Spotting
Average wholesale used vehicle prices fell another $300 in June and are now more than $600 below their April peak for the year, according to Tom Kontos of ADESA Analytical Services. A higher share of total auction sales made up of lower-dollar dealer consignment units, higher new car incentives and seasonal moderation explain much of the decline.
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