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California dealerships post record customer pay results in service just months after integrating customer outreach program
Miller Nissan's Western Region Vice President says his service departments are setting record revenue numbers since they integrated their direct mail, e-mail and outbound customer phone efforts with new software and tactics. "We've had direct results since doing it earlier this year," Marty Collins tells us. He's got 11 California-based dealerships mostly in the southern part of the state that include Nissan and Chrysler.

Service managers set sights on tire “discounters”
Dealerships have always been in the tire business but have been slow to recognize the potential for bringing more service customers onto the service drive. Now many service departments are making up for lost time by successfully going after nearby "discount•bCrLf tire competitors, we're hearing.



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