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Car Dealer Insider Jan 15, 2011
| - Car Dealer Insider Case Study
Big Toyota store closes 30-50 additional sales per month using cusomized follow-up system
Over the past 21 years Fred Haas Toyota World has grown into the top Toyota dealership in the Gulf States region and the number three Toyota dealership in the U.S selling over 1,000 vehicles per month. Despite this high volume, like many dealerships, it was only closing about 20 percent of prospects that came through the door, losing 80 percent to the competition. While searching for a solution to help capture more of those "be-backs," the dealership came across CAR-Research XRM branded as "XRM, Exceeding CRM." Today the dealership sells 30-50 additional vehicles per month using the CRM solution to contact and close unsold car buyers within two hours of leaving the dealership, before they have a chance to shop the competition.
| - Car dealers: Time to revisit non-compete agreements
The Internet and especially the growth of social media activities have brought renewed attention to the potential for departing employees to take important dealership property like customer contact information, training materials, and even financial statements with them to their next dealership stop. This unfortunate fact has brought renewed attention to the need for car dealers to insist that their employees sign non-compete agreements.
| - Trend Spotting
OPENLANE reports that December new and used vehicle retail sales arrested recent month-over-month declines, ending 2010 on an upward trajectory. ADESA Analytical Services data indicates that continued strength in used vehicle demand, and tight used vehicle supply, should keep wholesale prices at relatively high levels. Based on data from CNW Marketing/Research, retail used vehicle sales in December were down 7.2% year-over-year for franchised dealers, but up 0.2% for independent dealers.
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