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Getting Beyond the Barriers of Online Selling…
How to Make it Personal
Featuring: Joni Stuker from Owner Connect
Air Date: February 11, 2021
1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
Program Length: 60 minutes
Today’s Ups: Guiding the Prospect from Website to Email to Phone to a Virtual or Face-to-Face Encounter. A practical guide to keep your prospects "in the net" until you can greet them personally
An alarming number of today’s online prospects, up to 95% by some estimates, never make it to a personal encounter with your sales team. The ability of the prospect to stay relatively non-personal… or even anonymous can be a huge barrier to the sale.
Converting online shoppers to showroom or virtual customers requires specially designed processes and a well-developed skill set.
Joni Stuker of Owner Connect has developed just such a game plan for auto retailers and she will share it with DealersEdge members during a special presentation.
You Will Learn:
The 10 Steps for Setting a Virtual or Showroom Appointment using both inbound and outbound contacts
How to create and use professional scripts to support your game plan
The Essential Elements for building your value story over the phone and in email
Methods for staying in control of the encounter
The deal breakers and how to overcome
Introductions that engage prospects and encourage questions that lead them to engage on a personal level.