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Separating AI Promise from AI Performance

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Artificial Intelligence is transforming automotive retail, but buying AI simply because it's available can waste thousands of dollars, disrupt operations, and solve the wrong problems.

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The DealersEdge Auto Dealer's AI Decision Framework gives dealership owners and managers a practical, step-by-step process for evaluating AI products before investing. Instead of relying on impressive demonstrations and marketing claims, you'll learn how to determine whether an AI solution actually addresses a real dealership problem, integrates with your existing operations, and delivers measurable business value.​​

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You'll Learn How To:

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• Identify business problems before evaluating technology

• Separate AI marketing hype from practical business value

• Evaluate AI vendors, products, and implementation risks

• Calculate realistic ROI and total cost of ownership

• Avoid costly implementation mistakes

• Assess cybersecurity, legal, and compliance risks

• Develop AI governance and dealership use policies

• Measure success using meaningful KPIs

• Conduct structured pilot programs before full deployment

• Compare competing AI products using objective scorecards

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Includes Practical Decision-Making Tools and Covers Every Major Area of AI Evaluation

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Unlike books that simply explain AI technology, this guide provides practical management tools you can apply immediately:

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• Understanding What AI Can and Cannot Do

• Defining the Business Challenge

• Evaluating AI Vendors

• Assessing AI Technology

• Managing People and Process Changes

• Measuring Business Value

• KPI Development and Pilot Testing

• Risk Assessment and Cybersecurity

• AI Governance and Policies

• Department-Specific AI Applications

• AI Decision Worksheets and Excel Tools

• Reference Guides, Templates, and Glossaries

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Provided In:

A Hard Copy Bound Reference Guide Plus a Searchable PDF Edition

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Bonus: USB Drive That Includes:

• DealersEdge AI Evaluation Toolkit (Excel)

• Editable Word worksheets and scorecards

• Vendor interview forms

• ROI calculators

• Risk assessment templates

• AI decision documentation forms​​​​

TABBED FOR EASY REFERENCE

TABLE OF CONTENTS

Introduction – Getting Max Benefit From This Guide .................................. Page 9

Chapter 1 – Magic & Myth of AI ......................................................................... Page 13

Chapter 2 – Defining Your Business Challenge ............................................ Page 27

Chapter 3 – Evaluating AI Vendors ................................................................... Page 35

Chapter 4 – Evaluating AI Technology ............................................................. Page 49

Chapter 5 – AI Impact on People & Process ................................................. Page 59

Chapter 6 – Measuring True Business Value of AI Apps ........................... Page 69

Chapter 7 – The KPI of AI – Testing & Validation ......................................... Page 81

Chapter 8 – Risk Management ......................................................................... Page 91

Chapter 9 – Use Policies .................................................................................... Page 103

Chapter 10 – AI Decision Scorecards ............................................................ Page 113

Chapter 11 – Department-Specific AI Applications ................................... Page 143

Chapter 12 – AI Evaluation Excel Toolkit ...................................................... Page 157

Chapter 13 – AI Decision Worksheets ........................................................... Page 169

Appendix – Definitions, Templates & Reference Tools ............................. Page 195