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Unlock the full potential of your dealership's CRM with this authoritative guide. Far beyond a digital Rolodex, today’s CRM is the strategic backbone of dealership operations—from sales and service to marketing and management. This guide walks you through transforming your CRM into a centralized platform that drives higher customer retention, more efficient follow-up, and stronger data-driven decision-making.
Perfect for: Dealership executives, CRM managers, sales professionals, service advisors, and BDC teams
Complete Guide to Automotive CRM Success
Unlock the full potential of your dealership's CRM with this authoritative guide.
Whether you're a dealer principal, sales manager, BDC leader, or marketing strategist, this guide delivers practical frameworks, proven tactics, and real-world applications to turn CRM technology into measurable results. It’s your roadmap to smarter operations, stronger customer relationships, and higher ROI.
Inside, you’ll discover how to:
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Align CRM tools with everyday dealership workflows
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Improve lead conversions and customer satisfaction scores
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Automate follow-ups and personalize communications at scale
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Implementing data-driven strategies for consistent growth.
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Integrate CRM data with marketing platforms and DMS systems
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Build a culture of CRM accountability and performance
TABBED FOR EASY REFERENCE
TABLE OF CONTENTS
Preface
Chap 1 True Value of a Dealership CRM....................................................................................................1
Chap 2 CRM Management & Staffing...............................................................................................9
Chap 3 CRM Features & How to Employ.........................................................................................21
Chap 4 CRM Best Practices for Full Value...............................................................................................55
Chap 5 Real-World CRM Strategies that Work.......................................................................................73
Chap 6 Advance CRM Strategies................................................................................................................87
Chap 7 Overcoming Common Roadblocks..............................................................................................99
Appendix...........................................................................................................................................................113
Hard Copy and PDF Available
Price $497 - Shipping is FREE
DealersEdge Member Price is $297 MORE INFO
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