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Used Car Challenges in 2022 – New Plan Needed

Featuring: Ed French of AUTOPROFIT

Air Date: May 12, 2022

1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific

Program Length: 60 minutes 



Thin New Car Inventories, Continued Chip Shortages and the After-effects of the Pandemic put used
vehicle marketing all call for a New Plan to maximize Sales and profits of Used Cars in 2022

With this market segment in turmoil, just doing the same thing over and over will not produce the desired results.

Ed French joins us for a frank discussion of what is need NOW to change the culture and improve the health of your used
vehicle operations in 2022.

Ed will reveal both the source of the problem areas and their solutions to:

  • Used Vehicle Inventory Acquisition… Where are the cars?

  •  Unhealthy U.C. Inventory Profiles… Locating and Exploiting your hot spots

  •  How current conditions demand new marketing solutions. 2022 vs.1992

  •  How current upheaval demands updating your digital sales and customer communication protocols

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