Featuring Steve Kwiatkowski - Liqqid Systems Group
Air Date: March 19, 2026
1 pm Eastern/ 12 pm Central / 11 am Mountain / 10 am Pacific
Program Length: 45 minutes 
SKU DVC3

​

Dealers are being flooded with AI promises, nonstop vendor claims, and “AI-enabled” solutions everywhere they look. With more tools than ever being marketed to dealerships—across phones, BDC, sales, service, websites, chat, text, follow-up, and analytics—most organizations aren’t struggling with interest in AI…they’re struggling with how to evaluate it.

This session cuts through the noise and delivers a real-world, dealership-first framework for assessing what AI is actually worth implementing. We’ll explore why many AI rollouts fail (even when the demo looks perfect), what “plug-and-play” AI rarely accounts for in real dealership operations, and how to avoid turning AI into a barrier that frustrates customers instead of improving their experience.

​

Attendees will leave with a practical evaluation checklist, a smarter approach to piloting and scaling AI by department and use case, and a clearer understanding of the internal ownership and ongoing support required to make AI work long-term. Most importantly, you’ll gain the confidence to build a repeatable plan that helps your dealership adopt AI strategically—without wasting time, money, or customer goodwill.

​

Key takeaways

• AI isn’t optional, but blind adoption is risky
• Process comes before platforms
• A repeatable evaluation checklist you can use
• Confidence to answer: “What’s your plan for AI?”