Turn Your Dealership Data Into Higher Profits Through Better Decisions
Part 1: Understanding the data
Featuring: Brooke Samples Profit Blueprints
Air Date: July 16, 2026
1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
Program Length: 45 minutes
SKU DVG4
Part 1 of a two-part webinar series featuring Brooke Samples. In this session, Brooke lays the groundwork for effective performance management by explaining what dealership benchmarks are, why they matter, and how to use them correctly to measure success. Attendees will learn how to identify meaningful metrics, avoid common benchmarking mistakes, and establish a data-driven foundation for improving profitability, operational efficiency, and long-term dealership performance.
We Will Cover:
What Are Benchmarks & Where Do They Come From?
Using Benchmarks — The Six Applications
Abuse of Benchmarks
Primary vs. Secondary Success Indicators
Grading Your Departments