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Featuring: Stefan Drechsel of The Gillrie Institute
Air Date: Thursday November 8 2018
1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
Program Length: 60 minutes
Fresh from a Gillrie Survey on CRM dealership satisfaction, Stefan Drechsel offers a list of considerations for your dealership organization
Customer Relationship Management systems have become a “must have” tool to properly inform your marketing and sales teams through the many channels customers now employ before making a buying decision at your dealership.
Stefan Drechsel has the facts and he will share them with you via this workshop.
You will Learn:
What CRM vendors are competing for your business
Dealership satisfaction ratings for CMR vendors and their systems
Important factors in your CRM selection
How to evaluate and analyze CRM proposals
CRM functionality sought by auto dealers
Looking forward 5 years in CRM system development