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Presenter: Ray Branch of the KEEPS Corporation
Original Air Date: October 11, 2012
Program Length: 120 minutes
A painless process to significantly improve your ELR - Effective Labor Rate!
You can make relatively small and almost invisible-to-the-customer changes in labor pricing that would result in an increase to your Effective Labor Rate (ELR) of $6 or $7 in just 30 days.
Sounds almost too good to be true doesn't it. But listen in to this Webinar and Ray Branch will both prove it to you and show you how.
"Professor" Ray has studied this concept for over 17 years and in the process has analyzed over 32 million dealership repair orders. The results of his studies are nothing short of amazing and very revealing. Learn the formula for almost immediate and significant ELR improvement.
You will learn:
- The real definition of "Effective Labor Rate"
- More than 12 specific ELR improvement techniques
- About the Visibility Pyramid - ELR fully explained
- The science of Flat Rate Frequency Utilization
- How to control the up and down swings in your customer paid ELR
- and much, much more!