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Air Date: April 4 2013
Presenter: Adam Gillrie of Savvy Dealer
Program Length: 90 minutes
Get a handle on the confusing array of Internet marketing vendors servicing your dealership. Stop wasted duplications and inefficiencies. Learn how to audit this expense sector and save!
Today's digital marketing world results in the average dealer having between 20 and 50 different vendors supplying a sometimes confusing array of products and services. Duplication of effort and expense along with other inefficiencies result in huge over-spending.
In this Webinar, Adam Gillrie will give you the tools you need to audit your existing online marketing vendors and discover who is performing and who is not based on real metrics. Armed with this knowledge you can prevent overbilling and make sense of this confusing array of vendors and invoices.
You will learn:
- How to measure the number of “legitimate” leads your vendors generate
- Where to deploy your marketing dollars most effectively
- Which FREE referral sources produce the best leads
- Why those online “dashboards” don’t always tell you the whole story.