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Air Date: Thursday March 23, 2017
Featuring: Ray Branch
Discover a plan and a painless process to significantly improve your Customer Pay ELR - Effective Labor Rate! Small almost invisible adjustments with huge bottom line impact!
Ray will be sharing knowledge to help the Service Manager meet their #1 responsibility to the dealer… PRODUCE ROI! Learn the formula for immediate and significant ELR improvement. You can make relatively small and almost invisible-to-the-customer changes in labor pricing that would result in an increase to your Effective Labor Rate (ELR) of $6 or $7 in just 30 days.
Sounds almost too good to be true doesn't it. But listen in to this DealersEdge Workshop and Ray Branch will both prove it to you and show you how.
"Professor" Branch has studied this concept for over 20 years and in the process has performed a forensic analysis on over 50 million dealership Customer Pay Repair Orders. This analysis takes each RO through more than 120 complex calculations generating more than 80 Key Performance measurements. The results are nothing short of amazing and very revealing.
You will learn:
- The real definition of "Effective Labor Rate"
- More than 12 specific ELR improvement techniques
- About the Visibility Pyramid - ELR fully explained
- The science of Flat Rate Frequency Utilization
- How to control the up and down swings in your customer paid ELR
- The powerhouse concept of “Opps vs. Dones”
- Learn the formula for immediate and significant ELR improvement