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Air Date: Live Thursday, February 2, 2017
Featuring: Jim Flint
Program Length: 60 Minutes
How to stop wasting precious marketing budget on Low-ROI efforts!
Economists predict a mixed bag for 2017 car sales. We know this--competition is fierce, there's no room for wasted advertising dollars and there's no looking back as the game continues to change.
It's time to break out of your "let's do what we did last year" marketing cycle and catch up to what's new and improved for 2017!
Jim Flint--noted resource allocation specialist and architect of the Moneyball Factor for car dealers-- will provide guidelines and principles on how to:
- Lock into a successful marketing budget
- Utilize operationally minded metrics to guide your thinking.
- Price & market vehicles on your website to sell w/ maximized profits
- Improve Google Analytics tracking so it's easier for you and your sales team to win together