Managing & Selling to Gen “Y” in the Dealership & Why it’s Important

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Workshop Info:


Presenter: Mark Rikess of The Rikess Group and Dr. Nicole Lipkin, author "Y in the Workplace"
Original Air Date: June 16, 2011
Program Length: 75 minutes


By 2012 40% of all car shoppers will be Gen “Y” – You have to understand them!

Most top level managers come from the “Boomer” generation; born between 1946 and 1960. Some, like our current U.S. president, are “Gen Xers”; born between 1961 and 1979. But as they come to mature adulthood, few have ever seen anything like “Gen Y” – born since 1980. Both as employees and customers, this new variety of adult is causing a multitude of friction points. Their attitudes and habits with regard to decision making, work ethic, communication, dress codes and loyalty (to both brands and employers) are creating perplexing challenges for car dealers. Mark Rikess has taken a close look at “Gen Y” and offers his insights on how this growingly important segment of the workforce and of consumers in general will impact car dealers. You do not want to miss this!

Managing & Selling to Gen “Y” in the Dealership & Why it’s Important

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