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Presenter: Ed Kovalchick
Original Air Date: September 16, 2010
Program Length: 1 hour 31 minutes
Learn what is different about the “corner garage” that keeps customers coming back over and over again as their vehicles age. Ed Kovalchick is a nationally-known service management trainer and for about 18 months he has devoted almost all of his time studying what makes the corner garage tick. His findings will amaze you – the average customer comes back 4 times per year producing a 2.7 hour repair order with each visit. Working on vehicles with an average age of 9 years, parts sales exceed labor. Ed will profile several dealership service departments that have transformed a segment of their shop into The Garage® with some amazing results. It takes a change of mindset – Ed will show you how you can make it work in your dealership. This can open up a whole new business in service.