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Air Date: Thursday June 2, 2016
Featuring: Rob Campbell
Program Length: 60 Minutes
Convincing your Service Customers that your dealership offers fair pricing and exceptional value is an everyday task… made more difficult when your own staff is not convinced. If the SA is not a believer, the customer is not likely to be joining in.
Rob Offers Advice on How to Convince Advisors and then Customers that it's not just price, but price and value!
- How to define services in terms of value above price
- How to demonstrate the fair price and excellent value of your services
- How to deal with "price only" shoppers… especially on the phone
- How discounting to meet price demands undermines profits and ultimately the true value offered
- How to determine exactly what your customer wants… it's not only price