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Air Date: Live Thursday, March 16, 2017
Featuring: Joni Stuker
Program Length: 60 Minutes
How to integrate Sales, Service and Parts into your BDC initiatives and multiply the value of your customer base.
The Business Development Center concept has long been an excepted standard for many, maybe most, dealership organizations. However most of these efforts have been solely focused on creating showroom opportunities for new and used vehicle sales.
In this workshop, Joni Stuker will introduce you to an expansion of the BDC concept into business development for all dealership profit centers. And why not? Joni will explain not only what a Blended BDC looks like, but how it works and how it can benefit the entire enterprise.
You will learn:
- The difference between a BDC and a BMC and why it's important
- The strong fundamentals of any basic dealership BDC operation
- Why it is important for BDC reps to have the total dealership focus
- How to multiply the value of your BDC by driving business to all profit centers