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Air Date: Thursday January 21, 2016
Featuring: Les Silver, Partner at The KEEPS Corp - ROAMS
Program Length: 60 Minutes
First… Price it Right! Service pricing is seldom straight forward or easy to understand… especially for the less knowledgeable customer.
For many dealerships service pricing is little more than a hodge-podge of ideas that may, or may not have worked for others.
Les Silver along with Ray Branch and the team of pros at KEEPS have a better idea and a better plan!
Key Workshop Take -Aways:
- Is dealership service pricing more expensive or just a misguided customer perception?
- How to set retail service pricing to maximize both profit & retention
- How to research your unique market conditions
- How to empower team members to sell with confidence of competitive value
- How to manage your pricing policy with Key Perf Indicators
- How to better understand your customer paid business via work mix
- How to leverage your competitiveness for service marketing and retention success!