Transform Your Dealership’s Social Media Presence!
Mastering Social Media Marketing for Auto Dealerships
Unlock the power of social media and turn followers into loyal customers with DealersEdge’s definitive guide!
Hard Copy and PDF Available
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DealersEdge Member Price is $297 MORE INFO
In the digital age, social media is more than just a platform… it's the modern dealership’s storefront, customer service desk, and brand identity hub. The "Mastering Social Media Marketing" guide by DealersEdge is your comprehensive roadmap to leveraging social media effectively in the automotive retail environment.
This guide goes beyond posting random updates and delves into strategic storytelling, community building, and results-driven campaigns. Learn how to create a winning social media strategy that aligns with your dealership’s goals, whether you’re focused on sales, service retention, reputation management, or talent acquisition.
Discover detailed insights into the most effective content formats for platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, X (formerly Twitter), and Pinterest. From boosting brand visibility to driving customer engagement and fostering long-term loyalty, this guide equips you with actionable techniques to maximize your social media ROI.
Key highlights include:
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Building brand awareness through visually compelling content.
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Crafting customer-centric stories to enhance trust and reputation.
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Creating effective ad campaigns tailored to each platform.
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Implementing data-driven strategies for consistent growth.
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Optimizing customer interactions and staff involvement.
Packed with practical advice, case studies, and step-by-step guidance, this guide is essential for dealership leaders, marketing managers, and social media coordinators looking to elevate their digital presence and drive measurable results.
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TABLE OF CONTENTS
Preface
Chapter 1 Why Social Media Matters in Auto Dealerships 1
Chapter 2 Facebook & Its Alignment with Dealership Goals 11
Chapter 3 Instagram & Its Alignment with Dealership Goals 31
Chapter 4 TikTok & Its Alignment with Dealership Goals 53
Chapter 5 YouTube & Its Alignment with Dealership Goals 73
Chapter 6 LinkedIn & Its Alignment with Dealership Goals 95
Chapter 7 X (Twitter) & Its Alignment with Dealership Goals 117
Chapter 8 Pinterest & Its Alignment with Dealership Goals 141
Chapter 9 Your Dealership’s Reputation Management in a Digital World 167
Chapter 10 Who Should Manage Social Media & Reputation Management 183
Chapter 11 What Social Media Platforms to Participate In 191
Chapter 12 Dividing Workload by Defining Staff Roles & Activities 195
Chapter 13 Social Media Campaign Planning & Considerations by Platform 205
Chapter 14 KPIs and the Real Business Benefits 209
Appendix 213
Hard Copy and PDF Available
Price $497 - Shipping is FREE
DealersEdge Member Price is $297 MORE INFO
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