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BDC Managers: Adjusting to a Changing New and
Used Vehicle Marketplace
Featuring: Joni Stuker-Davis from Owner Connect
Air Date: June 16, 2022
1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
Program Length: 30 minutes
A Q&A Session with BDC guru Joni Stuker-Davis. Dealership BDC Departments are dealing with a number of fundamental issues. Lack of Inventory, higher vehicle prices and difficulty in filling BDC Rep positions.
The tactics you employed successfully prior to 2020 might not always be productive in today’s vehicle retail environment.
Join us for a Live Q&A session with Joni as she explores these questions:
How successful dealerships are coping with varying inventory levels
Trend of OEMs to steer customers to “order for delivery” as opposed to “spot delivery"
What to do/say if you do not have the vehicle the customer is looking for
What to say about price differentials between new and used. Used up 40% in 2021, while New only up 12%.
How to discourage lease customers from buying out their lease this denying you inventory
As some prices moderate how can the BDC use falling prices as an inducement to act now