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How Dealerships can Employ Email and SMS Marketing Effectively
Featuring: Ashley Ismailovski - SmartSites
Air Date: January 18, 2024
1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
Program Length: 40 minutes
Email and SMS marketing are a dynamic duo of business success. They allow you to reach your customers personally and directly while lighting the path to their next dealership interaction.
Both are powerful tools in your digital marketing strategy, but like most powerful tools, caution is required for most effective use. Learn how to provide useful and relevant information to your customers without ending up blocked or in the spam file.
Ashley Ismailovski, Director of Email Marketing at SmartSites joins us to bring us up to speed on the best tactics and techniques and practices of Email and SMS marketing today.
We Will Cover:
An Overview of the Automotive Industry
Understand the challenges and opportunities presented to us.
Onsite Displays to Boost Conversions
Engage with customers at every key touch point on your site.
How to Build Smarter Customer Segments
Combine first- and zero-party data with predictive analytics.
How to Drive Repeat Sales with Email
Automate post-purchase communication to increase customer LTV.
How to Leverage SMS to Cultivate Brand Loyalty
Communicate with customers on their preferred platform, and reward loyalty.