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Strategies for Maximizing F & I Revenues in a Changing Automotive Landscape

Featuring: Rebecca Chernek - Chernek Consulting

Air Date: May 16, 2024

1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific

Program Length: 45 minutes 


In recent times, with the surge in interest rates, an increasing number of car buyers are opting to pay cash for their purchases. This trend poses significant challenges to F & I revenues, necessitating a reevaluation of traditional approaches and the exploration of alternative solutions.

In response to the shifting dynamics of the automotive market, we present a webinar dedicated to exploring innovative strategies for Finance and Insurance (F & I) professionals.

Rebecca Chernek, a seasoned expert in automotive finance, emphasizes the importance of adapting to these changes. She highlights the need to convert cash transactions into financing opportunities and explores the potential of subprime markets in revolutionizing F & I profitability.

Key Discussion Points:

Maximizing Subprime Opportunities: Explore the untapped potential of subprime markets and learn how to effectively engage with these customers to drive F & I profitability.

Converting Cash to Financing: Discover innovative approaches to encourage cash-paying customers to consider financing options.

Understanding the importance of creativity and adaptability in finding alternative solutions to enhance F & I product sales and overall profitability.

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