Featuring: Joni Stuker - Owner Connect

Air Date: April 3, 2025

1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific

Program Length: 45 minutes 

SKU DUD1

 

In today’s competitive automotive market, effective communication is key to converting leads into appointments and sales. Business Development Centers (BDCs) play a critical role in engaging potential customers, and using the right word tracks ensures consistency, professionalism, and higher conversion rates. This webinar will dive into the latest strategies for crafting and delivering modern BDC word tracks that resonate with today’s car buyers, build trust, and drive dealership success.

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Key Takeaways:

• Why Word Tracks Matter – How structured scripts improve consistency, customer experience, and conversion rates.

• Building Rapport – Techniques to create a connection with customers and increase engagement.

• Handling Objections with Confidence – Proven responses to common customer concerns and hesitations.

• Appointment-Setting Strategies – Word tracks designed to increase show rates and minimize no-shows.

• Adapting to Modern Buyers – How to tailor scripts for phone, text, and digital communication.

• Measuring and Improving Performance – Tracking key metrics and refining word tracks for optimal results.

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Join us to learn how to enhance your BDC team’s effectiveness and turn more leads into loyal customers!

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