Learn how to grow a high-quality, permission-based email list that drives results, write emails that get opened and clicked, and design messages that look great on every device. Discover the power of automation, CRM integration, and behavioral triggers to scale your communication while keeping it personal and timely.

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You’ll explore essential dealership-specific campaign types… including service reminders, new inventory alerts, trade-in promotions, and post-sale follow-ups… alongside compliance best practices, ADA accessibility, and KPI dashboards that tell you what’s working and why.

Whether you’re managing your campaigns in-house or working with an agency, this guide equips you to lead with confidence. Real-world examples and detailed tactics ensure every department can harness email to engage customers and grow revenue.

Perfect for dealer principals, general managers, and marketing coordinators, this is the email playbook your dealership can’t afford to ignore.