Case Study: Hire Smarter... Spend Less Time on the Process... and Still Hire Winners
A Digital Marketing Manager candidate may speak confidently about SEO, paid search, click-through rates and attribution.
But can that candidate connect marketing activity to the dealership results that matter... qualified leads, appointments, vehicle sales, service business and revenue?
That is the question one dealership GM brought to EDGE, the DealersEdge Conversational Management Information Assistant.
Click the image below to watch EDGE build the answer.
In just a few minutes, you’ll see how EDGE helped the GM prepare for a more revealing interview. EDGE identified four areas the candidate should understand:
Connecting information from multiple marketing platforms
Separating activity metrics from actual business results
Evaluating analytics, attribution and customer engagement
Turning marketing data into better spending decisions
EDGE also suggested follow-up questions about vendor management, outside reporting and coordination across paid search, SEO, social media, email and CRM activity.
That is the larger value of EDGE.
Before an important hiring, operating or financial decision, you can use EDGE to gather relevant DealersEdge guidance, organize the information and identify questions you may not have considered - all in seconds.
As a DealersEdge Premium Member, you already have free, unlimited access.
Log in to your Premium Membership account and start throwing your questions, problems and concerns at EDGE.
Your Member Access to EDGE: www.dealersedge.com/edge-members
If you are not a member, consider taking us up on a 30-Day FREE Trial Membership. Trial Members get full access to ALL DealersEdge Resources and can cancel at any time upon request,
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