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Air Date Thursday February 28, 2013
Presenter: Brian Pasch, CEO of PCG Digital Marketing
Program Length: 80 minutes
For those with a basic understanding of Google Analytics, but looking for even more details and deeper applications. More precise data = More Sales!
Earlier we produced a Webinar featuring Glenn Pasch from PCG entitled "Google Analytics 101 for Car Dealers - Getting Started." This session is designed for those who needed some guidance in getting started with this treasure chest of analytical tools.
Google Analytics can give you more granular information and more detailed analysis as well. This session is designed for those who want to reap even greater insights and benefits from Google Analytics.
Brian Pasch will join us with an advanced look into Google Analytics and what dealership Internet Managers can do with this remarkable set of tools. Learn how to set up, read and then employ the magic of Google Analytics!
You will learn:
- Create Custom Data Tags
- Create Goals For Conversion and Traffic Measurement
- Setup Google Multi-Channel Sales Funnels
- Create Custom Rules to Track Assisted Conversion Reports
- Integrate Google Webmaster Tools Data