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Air Date: October 17, 2013
Presenter: Nan Mossey, Director of Digital Marketing at Potratz Automotive Advertising
Program Length: 78 minutes
Focusing on how to get started, plus Retargeting, Display Ads, Search Advertising and more. Let's break it down and learn how to make all this work!
Join Nan Mossey, the "Digital Diva," for an online workshop on how to get the greatest benefit from your online search efforts, and Google Adwords in particular.
This workshop is perfect for all automotive retailers, including larger multi-rooftop groups…and especially those that want a better understanding of the latest digital marketing trends and how to get the best results.
You Will Learn:
- How to set up a Google Adwords account
- The difference between Search, Display and Retargeting online advertising
- Which keywords to buy
- Why you should never Google yourself
- Pitfalls of digital advertising and how to avoid wasting advertising money