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Air Date: January 16,2014
Presenter: Don Reed
Program Length: 85minutes
If you take care to match your Service Marketing Efforts to your overall department goals and organization…you'll get improved return on your marketing investment along with improved customer and employee satisfaction.
All too often service marketing is simply repeating the last effort, and often does not take into account service department goals and objectives…not to mention the management processes that are to guide to you success.
Listen in as Don Reed examines how you can get a maximum return on your promotional budget by coordinating the marketing efforts to an improvement plan that takes into account your capacity and goals for growth.
You Will Learn:
- How to prepare a performance pro forma based on marketing goals
- How to evaluate staffing level requirements in conjunction with the marketing plan
- Tips for training service advisors and managers to properly handle the additional customers your marketing efforts are expected to produce
- How to install and use daily performance evaluations to measure marketing results